3 compelling reasons why veterinarians should consider utilizing PPC (Pay-Per-Click) advertising:
Enhanced Brand Recognition
While your search engine ranking isn’t solely reliant on PPC advertising, research indicates that employing PPC in conjunction with a strong search engine presence can lead to increased click-through rates and website traffic. By occupying more real estate on search engine results pages, your brand gains greater visibility. According to reports from Marketing Land and Vantage Local, businesses that incorporate PPC into their marketing strategies have witnessed a significant 63% increase in brand awareness.
Moreover, online viewers who are exposed to PPC ads tend to establish stronger associations with the brand across offline mediums. This synergy can enhance the effectiveness of your offline advertising efforts. Once a connection with your brand is established, there is evidence of a substantial 300% surge in traffic to your website.
Rapid Lead Generation
One of the key advantages of PPC advertising is the immediate exposure of your business and its unique selling propositions to a target audience. Unlike SEO, where you must wait for accumulated value to improve your website’s ranking, PPC ads start displaying as soon as your campaign commences, provided you allocate budget accordingly. Additionally, PPC allows you to reach a diverse audience, including mobile, desktop, and tablet users, offering a more extensive reach than traditional media channels like TV, radio, or print. With the right PPC agency specialized in veterinary services, you can manage your budget effectively, and PPC ads can be surprisingly cost-effective compared to other traditional advertising methods.
A case study presented in a Google AdWords testimonial illustrates how a dental practice achieved a remarkable 35% increase in business by using PPC ads to direct potential patients to their online video testimonials. Similarly, your veterinary practice can drive immediate traffic to various destinations such as contact forms, testimonial pages, dedicated promotional landing pages for new patients, or your contact phone number.
Facilitation of Phone Inquiries
PPC ads offer precise geographic targeting, aligning with potential patients’ search queries and location, be it by city, state, or zip code. Craft persuasive ad copy that encourages clicks and include click-to-call ad extensions to drive phone inquiries directly from your ad. This feature is particularly powerful for individuals conducting mobile searches.
Studies show that 6-8% of mobile users are more inclined to click on PPC ads containing phone numbers, and a significant 52% of those who click on mobile PPC ads proceed to call the advertiser. This represents a substantial portion of your potential audience. Google’s Mobile-Local Search report indicates that 78% of local mobile searches result in offline purchases, demonstrating the effectiveness of location-based ads, especially for service-oriented businesses like veterinary practices.
Furthermore, Google highlights the importance of including a phone number in a PPC ad for campaign success, with the caveat of using call tracking to measure results accurately.
If you’re ready to explore PPC advertising for your veterinary office, consider reaching out to Race Rocks Media. Their experienced PPC team can provide you with a quote tailored to your dental practice’s needs, freeing you to focus on managing your business while they take care of your marketing requirements. With their industry-specific expertise, you can expect a favorable return on investment from your PPC campaign.
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